The Quick Answer
Candice Salcedo is a San Jose, California insurance agent and Farmers Insurance® District Manager. She has served San Jose families since 2009 as principal of Candice Salcedo Insurance Agency Inc, earned Presidents Council recognition, generally representing the top one percent of Farmers agents and district managers, and leads Farmers District 80, a Titanium-ranked district of more than 40 agencies. Her office quotes home, auto, life, and business coverage across California at (408) 669-4068, and coaches sales professionals into Farmers agency ownership. Hablamos Español.
- Roles
- Agency principal & District Manager
- Recognition
- Presidents Council · Titanium District
- Licenses
- CA #0G36007 · NPN #12131935
The Story So Far
I didn't inherit a book of business. I built one, then started teaching people to build their own.
I studied international business at San Jose State University and opened my Farmers® agency in San Jose in 2009, right into the teeth of the financial crisis, when families needed someone to explain what their policies actually did more than they needed another sales pitch. That instinct, education first and sale second, became this agency's whole personality.
It also turned out to be good business. We grew policy by policy into one of the area's most reviewed Farmers offices, and I was named to Presidents Council, the distinction that generally represents the top one percent of Farmers agents and district managers nationwide.
Then Farmers asked me to do it again, at scale. As District Manager of District 80, I now coach more than 40 agency owners across the region on the same fundamentals I used myself: plan the business, hire well, take care of people, and let the numbers follow. The district earned Titanium status, the top performance tier in the Farmers district network, and finished ranked #1. That one belongs to the people in the room, not to me.
I still run my agency the way I always have. Same office, same team, same free 15-minute conversations. The only difference is that now, some of the people who call aren't asking about deductibles. They're asking how to build what we built.
— Candice
San Jose, California
the early years
San Jose, born and trained
International business at San Jose State University, then straight into the industry. The Spartan roots never left. Neither did I.
2009
I open my own Farmers agency
A Farmers agency built on plain-English answers during the least plain-English moment in modern finance. Clients stayed. Then they sent their families.
along the way
Presidents Council, top 1%
Farmers' most elite distinction, generally representing the top one percent of agents and district managers across the country.
the promotion
District Manager, Farmers District 80
From running one great agency to coaching more than forty. Business planning, hiring, growth strategy, and a lot of honest conversations.
today
Titanium District 80, ranked #1
The top performance tier in the Farmers district network, and a pipeline of new owners I'm actively recruiting for. The best is still ahead.
